CHIYU GARDEN

Chiyu Garden is a brand and website concept created for a Japanese acupuncturist, with a visual identity rooted in calmness, balance and a holistic approach to wellbeing.

Inspired by a Japanese flower, the brand embraces a soft, natural palette of layered greens alongside delicate fauna and flora imagery, evoking a deep sense of connection to nature and quiet restoration. The overall aesthetic was designed to feel grounded, gentle and considered - reflecting the restorative philosophy behind traditional Japanese healing practices.

The website was crafted to offer visitors a subtle glimpse into the atmosphere of the therapeutic space and the experience of the treatments themselves. Designed as a modern yet nature-driven digital environment, the site features refined layouts, simple visual assets and understated animations to create a slow, calming rhythm throughout the user journey. Together, the brand and website form a cohesive and tranquil identity that communicates trust, balance and wellbeing.

Chiyu (治癒) translates to “healing” in Japanese.