About

Fundi

/’fundi/

SCROLL

noun

noun: fundi; plural noun: fundis

  • 1an expert in a particular area
  • 2a word from the Bantu family of African languages, meaning a learned person, usually used for a (master) craftsman, expert or genius
  • 3an enthusiast for a subject or activity
  • 4someone who knows a lot about a subject
decoration block 1
polygon page structure piece
decoration block 1

By definition, you could say that we’re all of the above but at Afundi, we refuse to be limited by a term that keeps us “inside the box”. Instead, we identify with the way that we define ourselves: a forward-thinking collective that combines our individual passions and affinities to create some remarkable results. Whether it’s software solutions, digital, websites or branding, our innovation and problem solving propels ambitious brands like yours towards their destiny. (No pressure…)

Lead by our founders Jessica and Nic, Afundi is powered by the talents of freelance specialists all over the world. This gives us a uniquely global appeal and mindset that allows us to build a team that meets the demands of every project.

About banner mobile

    Most of our clients span the likes of corporate services, hospitality, finance, eGaming, retail and the public sector both locally and abroad. That being said, we’re not one to stay in our lane and we’re always up for a new challenge. We don’t work for our clients; we work with them. By keeping partnership and collaboration at the heart of everything we do, our services let you get back to your core focus. After all, who knows your business and its needs better than you?

  • Most of our clients span the likes of corporate services, hospitality,
  • finance, eGaming, retail and the public sector both locally and abroad.
  • That being said, we’re not one to stay in our lane and we're always up
  • for a new challenge. We don’t work for our clients; we work with them.
  • By keeping partnership and collaboration at the heart of everything we
  • do, our services let you get back to your core focus. After all, who knows
  • your business and its needs better than you?
  •  
  • You’re a fundi.
  • We’re Afundi.
  • Together, we’d be the perfect fit…
polygon page structure piece
jess profile mobile

Jessica Le Merle

Passionate Digital Marketer

Project Manager

Director

As our resident strategy maverick, Jessica has worked with a host of impressive brands over the course of her career. Whilst she’s not one to name-drop, her skills have been behind many a campaign for the likes of Unilever, VW, Parmalat and Samsung. From strategic brand development and positioning to innovative digital consulting and everything in-between, she’s your go-to in the brand game.

Since her move to the Isle of Man in 2014 from Durban, South Africa, Jessica has fast made her mark on the local digital marketplace. Her fresh creative perspective, talent for storytelling and appreciation for our clients’ values means an affinity for crafting captivating brand stories.

When she’s not hard at work taking our brands places, Jessica is a connoisseur of coffee and spin class enthusiast, all of which she happens to take very seriously.

Profile structure bar blue
polygon page structure piece
nic profile mobile

Nic Le Merle

Solutions Architect

Web Applications Developer

Director

An eye for detail and mind for design makes Nic our resident expert in all things web. With extraordinary front and back end development credentials, he’s well-versed in the development of custom solutions that deliver results for our clients across a variety of sectors.

Nic moved to the Island in 2013 from Durban, South Africa, where he worked in the eGaming sector as the Lead Applications Developer at Microgaming, a true industry innovator. Although he’s mostly hard at work behind the scenes, Nic plays a crucial role in the success of Afundi. Thanks to his technical know-how on the likes of coding, user-experience, applications and devices, we can create cutting-edge digital personas for the brands who trust us to take them places.

His love for technology can be found in both his professional and personal life. When he’s not busy with the latest gadget, you’ll find him cycling or braai-ing, which is South Africa’s answer to a barbecue. (Hopefully not at the same time, though).