MICROGAMING

We partnered with Microgaming Asia to design and develop a modern, sophisticated and client-focused website that reflects the brand’s leadership and legacy in the eGaming industry. The new platform embraces immersive design techniques, intuitive interactions and dynamic animations to deliver a highly engaging digital experience.

At the heart of the design is Microgaming’s extensive and world-class portfolio of games. The site brings games to life by placing game characters, visual assets and featured titles front and centre, with interactive showcases that invite users to explore slot categories, live casino offerings, specialised RNG titles, MG Rewards, and exclusive branded content such as Playboy experiences. This approach reinforces Microgaming’s commitment to performance, innovation, and memorable gameplay while giving visitors an immersive way to experience the breadth and diversity of their content.

The project seamlessly blends form and function: bold visuals and micro-interactions guide visitors through curated portfolios, while game demos and real-time engagement elements provide an interactive journey that mirrors the excitement of the brand’s products themselves.

We worked closely with Microgaming’s dynamic in-house product and design team, as well as our collaborators at GameOn, to bring this vision to life and set a new digital standard for this long-standing and beloved brand.