Each summer, the Isle of Man is transformed. Roads close, crowds gather, and the hum of engines fills the air. The Isle of Man TT isn’t just the world’s most famous road race, it’s one of the most powerful and enduring brands associated with the Island.
And for good reason.
From its early days in 1907, the TT has stood for courage, speed, and pushing the limits of what’s possible. It’s grown from a local race to a global phenomenon, broadcast to millions and drawing visitors from every corner of the world. It’s more than a sporting event. It’s an identity, one that’s deeply embedded in the Island’s DNA.
The evolution of a brand
What makes the TT such a powerful brand isn’t just the spectacle. It’s the stories, the legacy, and the way it evolves while staying true to its roots.
Over the years, we’ve seen the TT develop its look and feel, modernising its visuals, improving digital access, and building year-round excitement. And yet, the core spirit remains unchanged: thrilling, raw, and unapologetically bold.
That’s the magic of a strong brand. It adapts, but it never loses its essence.
Why it matters for small businesses
The TT is a reminder of what brand can do. It shows that a brand isn’t just a logo, it’s what people feel when they see your name, your work, your product. It’s how they talk about you when you’re not in the room.
Whether you’re a small café, a growing creative studio (like us!), or a family-run shop, the way your brand looks, feels and connects matters.
A strong, confident brand gives you visibility, but it also builds trust and community. And in a place like the Isle of Man, where community means everything, that’s invaluable.
Supporting the Island’s brands
At Afundi, we’re lucky to work with some of the incredible businesses that make up the fabric of the Island, helping them shape brands and websites that reflect who they are and where they’re going.
From charities and nurseries to hospitality and professional services, we’re proud to support local businesses in building bold, creative brands that stand out and stand for something.
Just like the TT.
So, as the Island gets ready to welcome the world once again, we’ll be cheering on the racers, but we’ll also be celebrating what the TT represents for the Isle of Man.
Pride. Identity. And a brand that’s still leading the way, 117 years on.
Want to talk brand?
Whether you’re racing ahead or just starting out, we’d love to help you build a brand that’s built to last. Get in touch today, hello@afundi.im.
