At Afundi, one of the most common questions we’re asked is: “How long will our website last?” The answer? It depends but not in a vague or unhelpful way. A good website is never really “done”, it should evolve as your business does.
A website is a living part of your business
We always tell our clients to think of their website as a long-term investment. The best websites are regularly updated to reflect changes in the business-like new services, team members, case studies, or campaigns.
That’s why many of our clients choose to keep working with us after launch. We support them monthly with content updates, new landing pages, feature improvements, and design refreshes.
Even if you don’t work with us on a retainer, we strongly recommend making time and budget available to keep your site current.
In terms of lifespan, a full visual refresh is usually needed every 2 to 3 years. This helps keep your brand looking fresh and aligned with changing customer expectations. Sometimes, older websites also need rebuilding if the tech becomes outdated, we recently rebuilt a client’s 8-year-old site on modern software while keeping the same look and feel.
What about Google rankings?
Ranking on the first page of Google is important but staying there takes ongoing effort. Every site we build includes “basic optimisation” such as:
- Fast loading speeds
- Mobile-friendly design
- Clear site structure and page layout
- SEO-friendly page titles, meta descriptions, and keywords
This sets a solid foundation, but for long-term success, you’ll also need a content strategy and regular improvements based on analytics.
We offer ongoing SEO support as part of a retainer, including keyword planning, content creation, and technical tweaks to help improve your search visibility over time.
For some clients, this investment pays off fast. For example:
- We rank 1st for “branding and web design agency Isle of Man”
- Riley’s Garden Centre ranks 1st for “Stihl Isle of Man”
- VanKaizen ranks 1st for “iGaming recruiter Isle of Man”
Hosting, security & backups: are we covered?
Yes! Afundi provides a cloud solution built on AWS, hosted in an ISO-27001 certified data centre, to meet the requirements for responsiveness, availability, and security. We provide clients with a dedicated portal that allows them to log, track, and prioritise their own support requests, ensuring full visibility and control. This enables efficient communication, allowing our team to address issues based on priority and urgency.
We back up your site daily and can quickly restore it if needed, and continuously monitor it to ensure its online and performing efficiently.
Security is a top priority:
- All sites include SSL encryption
- A Web Application Firewall protects against threats
- Plugins and WordPress core are updated daily
- Malware scans run daily
- Admin access is limited to our team
- Server access is limited to our IP address only
- Daily, off‑site backups
If your business has complex security or compliance needs, we can work with your in-house team to provide dedicated infrastructure too.
Who we work with
Over the past seven years, we’ve built websites and brands for companies across financial services, legal, telecoms and professional services. Examples include:
- Atla Group – Rebrand & Website
- Synapse - Website
- Quadrant Group – Rebrand & Website
- Manx Telecom Group – Website
- Maher Law – Brand & Website
- Motiv8 – Rebrand & Website
Our approach
We don’t just “build websites.” We partner with businesses. That means:
- Taking the time to understand your goals
- Involving key people at the right stages
- Offering ideas to evolve your brand
- Building long-term relationships based on trust and shared ambition
Great UX makes all the difference
User experience (UX) is about making your website easy to use, fast to load, and enjoyable to explore. We use research, workshops, sitemaps and wireframes to create sites that work for real people not just developers. From clear navigation to mobile optimisation, every decision is made with your users in mind.
A final thought
Websites aren’t just digital brochures anymore, they’re one of the most important tools your business has. Whether you need a new build, a refresh, or help improving SEO and performance, we’re here to help.
Want to chat about what your website needs? Get in touch — no pressure, just a conversation.
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