Pantone has spoken, and the Colour of the Year 2025 is here - "Mocha". Smooth, earthy, and grounded, this rich neutral is already turning heads, and for good reason.
Love them or hate them, Pantone’s annual announcement always makes waves. Over the years, we've seen brands jump on colours like Living Coral, Classic Blue, and Very Peri, integrating them into products, campaigns, and even full-scale brand refreshes. Why? Because colour matters - big time.
Mocha is no exception. It’s warm, inviting, and versatile. It’s the colour of comfort - think coffee cups, rich textures, and timeless neutrals - but it’s also sophisticated enough to make a bold impact in branding, design, and marketing.
Brands are Already Brewing the Mocha Trend
Take a look around. Mocha tones are popping up in campaigns, product lines, and digital design - it's no accident. Big brands know how to leverage these moments. A colour like Mocha resonates because it feels familiar but fresh, timeless but modern. Whether it’s a subtle website accent or a full rebrand, the message is clear: the right colour creates connection.
What Businesses Can Learn
You don’t need to overhaul everything just because Pantone says so - but smart brands pay attention to colour. Why? Because colour sets the tone (pun intended). It evokes emotion, tells your story, and creates instant recognition.
Here are three ways small businesses can make the most of colour in their branding and marketing:
- Stay On-Trend, But True to You: Don’t follow trends blindly. Use colours like Mocha to enhance your existing brand, not overwhelm it.
- Make It Work Across Channels: From your logo to social media graphics and website, consistency is key. The right colours tie it all together.
- Test and Play: Colours evoke different feelings - try them out! A warm neutral like Mocha might be perfect for your next campaign, product launch, or content theme.
Thinking About Your Brand?
At Afundi, we know colour is more than just a shade on a screen - it’s the feeling it creates, the story it tells, and the way it connects you with your audience. Whether you're building a new brand, refreshing an existing one, or ready for a total rebrand, we can help you get it right.
Mocha might be 2025’s star, but the right colours for your brand will be timeless.
Ready to make your mark? Let’s talk.
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Image credit: Pantone https://www.pantone.com/color-of-the-year/2025
