ATLA GROUP
Designing the brand identity and website for the Atla Group, which amalgamates the heritage of four distinct companies, was a rewarding challenge undertaken by our agency.
Inspired by Norse mythology, the brand name reflects the sea's characteristics of purity and cleanliness. Water's clarity and simplicity were the driving forces behind the brand's design and marketing materials, given its significance on the island.
The website not only presents the Group's services but also showcases its people, history, and commitment to CSR initiatives. Through serene ocean-themed visuals, the website provides an enjoyable and informative user experience. The brand's simplicity, confidence, and intrigue facilitated a successful rollout across all client touch points.
"We approached Afundi with our business which has a long history and brand identity. Having acquired a number of businesses with brand identities, Afundi walked us through the journey of utilising our existing brands or creating a new brand identity. This dialogue allowed the board to make a more informed key strategic decision and once we had Afundi worked with our department and group strategies to create a brand that has been received warmly by clients and employees alike.
The work and attention to detail is exceptional and we continue to work with them to build and develop the brand and website."
Martin Hall,
Director
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