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Taking four companies and their heritage to create the Atla Group was a challenging task. Inspired by Norse mythology, the brand name reflects the sea's characteristics of purity and cleanliness. Water's clarity and simplicity were the driving forces behind the brand's design and marketing materials, given its significance on the island.
The website not only presents the Group's services but also showcases its people, history, and commitment to CSR initiatives. Through serene ocean-themed visuals, the website provides an enjoyable and informative user experience. The brand's simplicity, confidence, and intrigue facilitated a successful rollout across all client touch points.